Small business risks
I own a small café and we recently started selling branded coffee beans online. One of my mates warned me that someone could easily copy our brand and sell dodgy beans under our name. I honestly hadn’t thought of that before. Are small businesses like mine really at risk, or is this more of a problem for big companies?
Comments
I’d say small businesses are even more at risk, because scammers know you might not have big budgets to fight back. That’s where brand protection comes in. It shows you simple, proactive steps you can take so no one ruins your reputation before you’ve even grown. I used the same approach for my own small store and it’s saved me a lot of stress.
Good point, I’ll check it out. Thanks heaps for the tip!
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