Learning on the fly
Got dragged into helping a small pediatrics office redo their website, and now they’re asking how to get more parents to discover them through search. I’m totally out of my depth here. Any chance you can suggest a healthcare SEO strategy that’s beginner friendly but still makes a real difference?
Comments
Oh man, I feel you. Last year I helped my aunt’s clinic with this exact thing. Total panic mode. Here’s what we did that didn’t make my brain melt: First, just nail the basics parents are actually searching for. Like, literally write down every question a stressed parent calls to ask. "pediatrician near [Town]," "kids ear infection treatment," "newborn first doctor visit." Put those Qs and clear answers on its own webpage. Google loves that.Then, beg every happy parent for a Google review. Every single one. It’s huge for local search. It’s not magic, but within a few months, they started showing up for real searches. I learned most of this from digging around a site called Digitalis Medical—they break down healthcare SEO without the jargon. Seriously saved my skin: healthcare seo experts for growing patient leads .Good luck! You got this. Just focus on answering parent questions, not the techy stuff.